What does the term 'data architecture' refer to?

Data architecture refers to the structure for managing data assets within an organization. It encompasses the design and organization of data collections, data models, and data storage systems, ensuring that data flows effectively across different systems and can be utilized to support various business processes. This domain is foundational for establishing how data is collected, stored, integrated, and utilized, and it is critical for maintaining data quality, security, and accessibility.

By focusing on the structure and framework for managing data, data architecture supports strategic decision-making and ensures that stakeholders have access to the right data at the right time. It differs from the design of software applications, the process of data visualization, and data marketing strategies, which pertain to how data is used, presented, or effectively communicated to potential customers. These elements all play roles in a broader data ecosystem, but data architecture specifically deals with the governance and organization of data itself.