What does the term 'data storytelling' refer to?

Data storytelling refers to the practice of combining data analysis, visualization, and narrative techniques to create a compelling and easily understandable message that communicates insights drawn from the data. This approach goes beyond merely presenting data or analysis. It involves crafting a narrative that helps the audience to grasp the significance and implications of the information being shared. By using visual aids such as charts, graphs, and infographics alongside a coherent story, data storytelling enhances engagement and facilitates better understanding of complex data sets.

In this context, the importance of integrating narrative with data is to connect emotionally with the audience and provide context, which makes the information more relatable and actionable. This contrasts with simply showcasing raw data or numbers, which can often lead to confusion or misinterpretation if not properly contextualized. Data storytelling thus plays a critical role in effective communication within data analysis.